I’m a chief eXperience officer

Past innovations such as the PC and mobile telephone were first sold in the business market. They did not become popular under consumers until later, after sharp falls in prices. Nowadays, the reverse is true: companies usually follow emerging trends in the consumer sector. As a result, end users impose stringent requirements on IT and act as consumers. Many CIO’s appreciate that user experience is going to play a prominent role in performance management.


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